"The web offers a frictionless experience. You can just tap a link, and you're there, experiencing what that link lead to. You don't have to pause and make decisions. Do you trust it? Do you want to install it?" -Paul Irish
You need a responsive website. Whether you are planning on building a native application or not, your website needs to be easily accessible to all devices through the browser. On your phone's browser, things look slightly different than they do on large monitors. Buttons have to be bigger, functionality can't require a cursor to hover over an icon, and menus must work. We can fully customize the appearance of your site from the ground up or use third party libraries like Boostrap for a more uniform style.
Single Page Web Applications
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Growth of The Mobile Web
Take a look at some of these figures below:
Global IP Traffic Growth 2013–2018
"Globally, mobile data traffic will increase 11-fold between 2013 and 2018. Mobile data traffic will grow at a CAGR of 61 percent between 2013 and 2018, reaching 15.9 exabytes per month by 2018."
Mobile Percentage of Total Global Web Traffic
Percentage of Top 1000 Sites With a Mobile Optimized Experience
Source - Google